Sugar Bowl Ski Corporation has selected John Monson to be the resort’s new Director of Marketing and Sales. Monson, 37, will be responsible for leading all promotional initiatives for the historic Tahoe resort.

“We are thrilled to have someone with John’s experience and skill set joining our team”, said Sugar Bowl General Manager Rob Kautz. “We’re confident that his efforts will not only deliver local and regional results, but have a far-reaching presence into the industry overall”. Monson, a seasoned ski industry veteran, comes to Sugar Bowl from Vail, Colorado. More....

(Donner Summit, CA) - Skier and Boarder-Cross events will make their Olympic debuts at the 2010 Olympic Games in Vancouver, and today Sugar Bowl unveiled plans to build and maintain the country's only season-long, event-specific training course for skier and boarder-cross athletes heading to the games. More....